Before the week
Questions
10 questions answered
01How can you understand my business in five days?
I don't. I understand one question in your business. The sprint is scoped to a single decision, and by Monday morning I've had your financials and questionnaire for two weeks and done my own research on your market and competitors. The week starts at hour forty, not hour zero.
02What if we get to Friday and there's no answer?
There's always an answer. Sometimes it's "don't do the thing you were about to do," and sometimes it's "the question you brought isn't the one that matters." Both are worth the fee. What you're guaranteed is a written recommendation with the reasoning and the numbers behind it — not a maybe.
03Do I need my whole leadership team involved?
For most sprints, yes — Monday and Tuesday at minimum. I need to hear the constraint from the people living it, not just from you. We'll sort out exactly who on the scoping call.
04What do you need before Monday?
A completed questionnaire, three years of financials, your current org chart, and any recent board materials. Sent at booking, two weeks ahead.
05Is the fee negotiable?
No. It's scoped and fixed before you commit, and it doesn't move once the week begins. That protection runs both ways.
06What if I need to reschedule?
One reschedule is available at no cost with seven days' notice. We confirm the dates and terms in writing before you book.
07Do you sign an NDA?
Yes, always, before the questionnaire goes out.
08Will you try to sell me a retainer?
No. The memo is written so you can execute it alone. Some founders want me around while they do — that's a conversation you'd start, not one I'll open.
09What size company is this for?
Companies where the founder is still the primary decision-maker and the decisions have gotten expensive. Big enough that the answer isn't obvious, small enough that you're still the one who decides. If you're unsure, the scoping call is free — ask.
10Where are you based, and does it matter?
I come to you. Ten sprints a year, anywhere in the US.
